Case Studies
A selection of the work we've done with founders and executive teams.
AI-Native Productivity Tool
Pre-Revenue to Scaling
Met pre-revenue through an accelerator. Re-engaged as revenue scaled. A 2-day workshop, a metric and packaging redesign, and a cohort-level rollout.
Impact: +25-50% expansion, -15-50% churn, +15-30% ARPC by cohort
Agent-First Data Platform
Series A Pricing Reset
A long-term CEO relationship turned into an early Series A pricing reset. Metric, structure, and packaging shifted before the cracks became structural debt.
Impact: 50% higher ACVs; on track for 5x YoY growth
Application Software
AI Software Company
When a mid-sized software company faced a margin spiral on its new AI product, we helped reprice around customer value rather than infrastructure cost.
Impact: +20% lift in conversion rates post-trial