Crescendo Partners
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Method

Capture the value you create.

Crescendo Partners is a monetization and growth advisory firm. We are experts at understanding your value, measuring your demand, and pricing your offerings.

ADVANCED SEGMENTATION DISCOUNTING PACKAGING OPTIMIZATION PRICING POWER ANALYSIS WILLINGNESS-TO-PAY RESEARCH PRICE ELASTICITY ANALYSIS GO-TO-MARKET STRATEGY REVENUE FORECASTING QUANTITATIVE STUDIES UNIT ECONOMIC MODELING MONETIZATION WORKSHOPS FINANCIAL FORECASTS DEAL DESK SOLUTIONS EXPERIMENTATION GROWTH ADVISORY SALES ENABLEMENT VALUE SELLING EXPANSION STRATEGY NEW PRODUCT PRICING ADVANCED SEGMENTATION DISCOUNTING PACKAGING OPTIMIZATION PRICING POWER ANALYSIS WILLINGNESS-TO-PAY RESEARCH PRICE ELASTICITY ANALYSIS GO-TO-MARKET STRATEGY REVENUE FORECASTING QUANTITATIVE STUDIES UNIT ECONOMIC MODELING MONETIZATION WORKSHOPS FINANCIAL FORECASTS DEAL DESK SOLUTIONS EXPERIMENTATION GROWTH ADVISORY SALES ENABLEMENT VALUE SELLING EXPANSION STRATEGY NEW PRODUCT PRICING

Our offerings

01 Align

Executive Workshops & Onsites

  • Align executives around a sharp monetization hypothesis
  • Ground every choice in pricing theory and pattern recognition
  • Surface the internal data and tacit knowledge that shapes the next move

02 Research

Customer Research

  • Interview current customers, lost customers, and prospective buyers
  • Use proprietary methods to surface real willingness to pay, not stated preference
  • Validate or kill the working hypothesis with primary customer signal

03 Analyze

Advanced Analysis & Optimization

  • Analyze transaction, financial, and customer data at scale
  • Model the revenue, retention, and margin impact of every decision
  • Design the value metric, tier structure, packaging logic, and deal-desk policy

04 Measure

Quantitative Market Studies

  • Run conjoint, Van Westendorp, and Gabor-Granger studies with the right target segments
  • Test packages and price points with monadic experiments before launch
  • Quantify willingness to pay and price elasticity at the segment level

05 Execute

Experiment, Enable, and Execute

  • Equip sales and the deal desk with playbooks, collateral, and approval rules
  • Roll out through controlled experiments and phased releases that prove the impact
  • Communicate with customers and track win/loss and discount discipline post-launch

06 Coach

Advise and Coach

  • Advise executives and teams on best monetization practices to deliver growth
  • On-call deal coaching to solve specific pricing challenges and ensure business integrity
  • Teach monetization fundamentals to build internal team capacity and expertise

Case study

AI Company Launches a New Product

Problem

A mid-sized software company was launching a new AI-based product that, if used frequently, would cause the company to bear massive costs from cloud and LLM providers.

Method

Crescendo conducted market research and data analysis to determine the willingness-to-pay for the product and the variance in price elasticity by customer segment.

Solution

Rather than tie the price to forecasted costs, the company created a new set of bundles that more heavily featured the AI product. Then they repriced the bundles to account for the extra value the new product was creating for customers.

Impact

1 month after launch, the company saw a 20% increase in conversion rates post-trial. Usage remained in-line with expectations, resulting in accelerated revenue growth.

All case studies

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