FAQs
We partner with companies to help them solve pricing, monetization, and growth strategy. We embed with your team to align on the objective, co-create the answer, and deliver the solution and the outcome.
Pre-revenue startups to multi-billion public companies. Smaller companies, smaller projects. Larger companies, larger projects. We take each conversation case by case and disqualify ourselves aggressively or refer to other partners when we have less to offer. Our business depends on it as we are 100% word of mouth.
20% to 300%+ top-line growth and corresponding increases to profitability depending on margins. Many sustain those gains over time. The best outcomes happen when clients co-create with us and execute fearlessly and quickly.
We mostly do paid engagements, and occasionally we do equity-based advisory and investment. Projects come in up to 5 modules. The average engagement is 2-3 modules, but some need only 1 and others need all 5. Timelines run from 1 week to 3 months depending on the scope. Advisory continues through rollout, which lasts as long as needed. We always answer the phone for clients, regardless if there is an active engagement.
Ah, yes. We also have pricing. Clients can purchase up to 5 flat-fee modules based on the scale, risk, and difficulty of the problem they are facing as well as the stage of the company. Module pricing is dependent on the scale and complexity of the scope. If you've come this far, you should probably reach out!
We've been founders, CEOs, operators, and investors, so we empathize with the difficulty of making and executing these decisions from every perspective. Our focus is outcomes over outputs — getting you a real answer you can execute and iterate on quickly, with meaningful business results.
We're also boutique. You deal directly with the senior Managing Partners, not large teams of analysts running around, and we bring the experience and poise for executive and board-level discussions. And we're technology-driven and AI-native — we actively build our own applications to maximize our efficiency and amplify our effectiveness.
One of each of the following: one final decision-maker, one voice of the customer, one voice of the product, one voice of the market, and usually 1-2 wild cards with helpful expertise such as finance or data.
Customer sentiment, financial statements, unit economics, adoption and usage, and enterprise value creation. We have specific metrics we always monitor, and there are specific metrics that we shape to the client and the objective. See our case studies for examples.
We are lucky to work with many legendary companies. Occasionally, we meet an incredible team building something special that values our perspective and relationship on an ongoing basis. Occasionally, we get the opportunity to become owners. We like to take them up on it when we can.
