Case Studies
A selection of the work we've done with founders and executive teams.
Verification Services
Private Equity
A repriced fee schedule rolled out across a nationwide network. 0/500 customers churned.
Outcome
+$1.2M EBITDA; 2x segment revenue; 0/500 churned
Safety Monitoring Platform
Growth
Rep-by-rep pricing replaced with platform tiers. Deal sizes jumped at launch, and reps started raising prices on their own.
Outcome
80% higher average deal size at launch
AI Productivity Assistant
Growth
Flat seat pricing left heavy users underpriced. A controlled usage-based test, then a structure the billing system could actually ship.
Outcome
3x conversion vs baseline; +15% cohort revenue
Agent-First Data Platform
Venture
A long-term CEO relationship turned into an early Series A pricing reset. Metric, structure, and packaging shifted before the cracks became structural debt.
Outcome
50% higher ACVs; on track for 5x YoY growth
Application Software
Growth
When a mid-sized software company faced a margin spiral on its new AI product, we helped reprice around customer value rather than infrastructure cost.
Outcome
+20% lift in conversion rates post-trial
