01
+50%
Average contract value in the first wave of deals
Case Study · Agent-First Data Platform
A long-term CEO relationship turned into an early Series A pricing reset. Metric, structure, and packaging shifted before the cracks became structural debt.
Published May 7, 2026
Problem
An agent-first data platform scaling out of Series A. Sales motion wasn't repeatable. Pricing wasn't disciplined. ACVs were inconsistent. Deal cycles dragged.
Method
Engaged early, before the cracks became debt. Diagnosed three pieces: metric, structure, packaging.
Solution
Shifted the metric to track outcomes. Cleaned up segment fences. Standardized what reps needed to say. Took an angel investment alongside the work.
Impact
First wave of deals: +50% ACVs. Shorter sales cycle. On track for 5x YoY.
01
+50%
Average contract value in the first wave of deals
02
Faster
Sales cycles after the pricing reset
03
5x
On-track year-over-year growth
Approach
Long-term founder relationship
Value metric design
Structural pricing redesign
Packaging design
Sales motion design
Anchor angel investment
More work
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