Case Study · Agent-First Data Platform

A pricing reset, early enough to compound.

A long-term CEO relationship turned into an early Series A pricing reset. Metric, structure, and packaging shifted before the cracks became structural debt.

Published May 7, 2026

Problem

An agent-first data platform scaling out of Series A. Sales motion wasn't repeatable. Pricing wasn't disciplined. ACVs were inconsistent. Deal cycles dragged.

Method

Engaged early, before the cracks became debt. Diagnosed three pieces: metric, structure, packaging.

Solution

Shifted the metric to track outcomes. Cleaned up segment fences. Standardized what reps needed to say. Took an angel investment alongside the work.

Impact

First wave of deals: +50% ACVs. Shorter sales cycle. On track for 5x YoY.

Outcome

50% higher ACVs, faster sales cycles, on track for 5x YoY growth.

Capabilities used

▸ Long-term founder relationship
▸ Value metric design
▸ Structural pricing redesign
▸ Packaging design
▸ Sales motion design
▸ Anchor angel investment

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