Unleash your growth

We solve your toughest pricing and monetization challenges

What we do

We’ve helped 130+ companies improve revenue growth rates by 70% on average

Using proprietary analytical and research methods, we give you confidence when…

  • Making business and pricing model transitions

  • Changing product or service packaging

  • Understanding your customers’ willingness-to-pay

  • Better aligning your value to your price

Great monetization should never be a guessing game.

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statistics

PRICE CHANGES

Discover your customers’ willingness-to-pay
and set your prices accordingly

process

REPACKAGING

Create better bundles and packages to increase cross-selling and speed up your sales cycle

project

BUSINESS MODEL SHIFTS

Transform your business to a subscription
or usage-based business model

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“Monetization is the single most important decision a business can make when launching new products or growing existing business lines.”

Ian H. Clark
Founding Partner at Crescendo, Author of Monetization

Past engagements

  • Welp logo in black and white with red exclamation mark
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  • AppFolio logo in black text on a white background.
  • Cloudflare logo with an orange cloud and a white lightning bolt
  • LinkedIn logo displayed on a white background.
  • Loom logo in black and purple with a stylized circular icon.
  • Eventbrite logo in red lettering
  • A stylized blue sunrise or sunset over a city skyline with clouds and a water body.
  • Target logo with the word 'Owner' next to it.
  • Play Button Icon followed by the text 'lexGen' in black, with a purple play icon on the left.
  • Logo with an orange square containing a white letter Y, followed by the word 'Comb inator' in orange text.
  • Black and white illustration of a classic vintage car.
  • Logo featuring a cartoon green android mascot with a big smile and open arms, next to the text 'ClassDojo' in black and gray.
  • Tackle.io logo with stylized yellow swoosh above the text
  • Logo of Dubbe with the text in large lowercase letters and a blue dot at the beginning.
  • The image shows the word 'eon' with a stylized 'o' containing a green, blue, and white design.
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“Crescendo's book on monetization will rewire your brain in the best possible way and is a must listen to anyone who is launching or adjusting their pricing. This book changed our approach to customer interviews, strategy, and had a truly net positive outcome on our business!”

Jeff Ponchick
Co-Founder, Mogul

Let’s work together.