Unleash your growth

Proven Pricing & Monetization Expertise

We’ve helped 130+ companies increase growth rates by 70% on average

What we do

Using proprietary analytical and research methods, we give you confidence when…

  • Making business and pricing model transitions

  • Changing product or service packaging

  • Understanding your customers’ willingness-to-pay

  • Better aligning your value to your price

Great monetization should never be a guessing game.

Close-up of a cosmic scene with a galaxy or starfield featuring many small, colorful points of light against a dark background.
Abstract black and white geometric pattern with diagonal lines and arrow shapes.

Proven Method

  • Diagnose

    Assess business model + data

    Outcome: Clear picture of current pricing challenges, customer segments, and revenue leaks

  • Research

    Qualitative + Quantitative willingness to pay

    Outcome: Evidence-based insights into how much customers are willing to pay, and which features drive perceived value

  • Design

    Pricing + Packaging + Model Shifts

    Outcome: Tailored pricing structure and packaging options aligned with customer demand and market dynamics

  • Execute

    Implementation + OKRs/KPIs + Capability Building

    Outcome: Go-to-market rollout plan, measurable OKRs/KPIs, and internal team alignment to sustain long-term monetization growth

statistics

PRICE CHANGES

Discover your customers’ willingness-to-pay
and set your prices accordingly

process

REPACKAGING

Create better bundles and packages to increase cross-selling and speed up your sales cycle

project

BUSINESS MODEL SHIFTS

Transform your business to a subscription
or usage-based business model

A smiling man with brown hair and a beard standing with arms crossed in an office, with a cityscape visible through the window behind him.

“Monetization is the single most important decision a business can make when launching new products or growing existing business lines.”

Ian H. Clark
Founding Partner at Crescendo, Author of Monetization

Past engagements

  • Welp logo in black and white with red exclamation mark
  • Sorry, I can't see the image to describe it.
  • AppFolio logo in black text on a white background.
  • Cloudflare logo with an orange cloud and a white lightning bolt
  • LinkedIn logo displayed on a white background.
  • Loom logo in black and purple with a stylized circular icon.
  • Eventbrite logo in red lettering
  • A stylized blue sunrise or sunset over a city skyline with clouds and a water body.
  • Target logo with the word 'Owner' next to it.
  • Play Button Icon followed by the text 'lexGen' in black, with a purple play icon on the left.
  • Logo with an orange square containing a white letter Y, followed by the word 'Comb inator' in orange text.
  • Black and white illustration of a classic vintage car.
  • Logo featuring a cartoon green android mascot with a big smile and open arms, next to the text 'ClassDojo' in black and gray.
  • Tackle.io logo with stylized yellow swoosh above the text
  • Logo of Dubbe with the text in large lowercase letters and a blue dot at the beginning.
  • The image shows the word 'eon' with a stylized 'o' containing a green, blue, and white design.
A young man with dark hair and a beard, smiling, standing outdoors with a blurred colorful background.
Five purple five-pointed stars on a white background.

“Crescendo's book on monetization will rewire your brain in the best possible way and is a must listen to anyone who is launching or adjusting their pricing. This book changed our approach to customer interviews, strategy, and had a truly net positive outcome on our business!”

Jeff Ponchick
Co-Founder, Mogul

Let’s work together.